The word brand mascot is itself self-explanatory, here brand is the product’s goodwill and mascot is the special costume required for the promotion of the brand. Businesses nowadays are opting for brand mascots for the obvious advantages and positive difference they can make for the company. If a company is smart and economical, it will never go for a brand ambassador but will always opt for a brand mascot as it will help the company to cut back on the cost by a great amount.
A brand ambassador has to be a popular face so it goes without saying that signing a contract with that person will cost a significant amount to the company. Moreover, a brand ambassador of your company can also be an ambassador for some other company. So, not only mascots are an extremely economical option, but also very unique. If you are in need of a mascot costume, you can contact a costume maker. There are eminent mascot costume makers in The United States. They ensure the best quality costume for their clients and guarantees to improve the awareness and appeal of your brand.
Various things to consider when it comes to the design of mascot costume:
The whole purpose of having a mascot for your brand is to create brand awareness and attract the attention of the public. Your mascot must be a combination of witty and fun to grab all the attention and make enough space for your brand’s name in the market. Here the costume of the mascot has a major role to play. It needs to be a certain way to make sure it is in sync with the purpose of the company’s values. Here are the things to consider:
- Organization’s values: What is the main purpose of your company or your organization is all that matters when it comes to making the costume of the mascot. You want to let the entire world know what your company is all about. This is the same reason why it is reflected through the company’s logo, tagline, and the way your employees are trained. So why should your mascot be any different! As the main purpose of the mascot is to reflect what your company is all about, make sure it clearly comes through the costume.
- Colour: As soon as people see your company’s mascot, they should immediately have thought about your company’s brand in their mind. The best way to do it is to keep in mind the main colors of your brand while designing the costume for the mascot. If you do not have a specific color or colors that represent your brand then it is time to pick one! People can associate your brand with a color very quickly. So as soon as they see that specific color or combination of colors, they will think of your company. Nothing can be better than putting it out to the world by incorporating these colors in the mascot costume.
- Type: The most crucial thing to consider is what you want your mascot to be. It’s always better to go for something that is already there in the brand logo so people are already familiar with it. If it is not the case, then you can go for some friendly animal figures in fun colors so that people are easily attracted towards them or at least notices them. Or you could go for something that directly indicates what your company is all about.
These are the few things to keep in mind while choosing a mascot costume. Your mascot should be as unique as possible because, remember, the entire purpose is to stand out and not blend in.