A radio advertising jingle is something that every business wants, but only a few of them know how to get it. To promote social inclusion across the pools of the country and sometimes all over the world, radio advertisements are extremely flexible and feasible for business owners as they get fame for their business and for relevant products in just a few seconds.
The duration of a radio advertisement is always less than 60 seconds and sometimes it is only around 15 to 30 seconds. The attention of the listeners depends on the power of a radio ad. Radio ad producers always try their best to produce a radio ad that doesn’t sound monotonous. So they write a powerful jingle and custom ad that has the ability to get the attention of the listeners at once.
This ability of jingles (a sound behind the voice in the radio ad) impresses a listener in a big way and remains alive in one’s head for a long time. There are several companies that write and produce advertising jingles in Australia. Another big advantage of radio ads is that they are inexpensive to produce and place among the audience. This allows small business owners the luxury of placing ads on more than one radio station. Direct response radio advertising is a very powerful way to grow a business profitably.
While you are innocently tapping your foot to a jingle and its lyrics, it is communicating a message disguised in a melody that you will remember and it is giving life and personality to products usually regarded as ordinary, boring household items. Suddenly, these products are transformed into amazing inventions that you desperately want. Much like nursery rhymes, remembering a product gets easier when it is associated with a catchy tune and simple, memorable lyrics. Amazingly, this technique can help you remember things for more than 20 years.
Benefits of Australian Radio Advertising Jingles
- Build branding for your company
Nothing reinforces your image like a consistent, quality message. Jingles make a quality, catchy tune that will make your customers sing happily.
- Cost effective
In the long run, jingles can prove their value. Instead of paying huge sums of money every month for a new commercial, your jingle stands the test of time and continues to impress months and even years after it first hits the airwaves. With a simple update in the original copy, you can keep it fresh all the time keeping your audience updated as to what your company is promoting that particular week or month.
- Easy to remember
It’s like you get a song stuck in your head and you are singing it all day long. Just imagine when a potential customer is singing about your business all day long!
- They’ve stood the test of time
Jingles have been around since 1923, right around the time when commercial radios came into existence.
These were some of the advantages of radio advertising jingles. Hope your find this article interesting and helpful.